The news that Microsoft and Yahoo will partner in search presents opportunities and challenges for search engine marketers. If you’re not familiar with the deal, in-depth coverage can be found on Search Engine Land, TechCrunch and the recently launched Microsoft/Yahoo news site.
Even though we may be two full years away from its full implementation, you can be certain that (once approved) certain changes will happen sooner than later.

Here is a short list of six key action items online marketers should consider and put on their priority list for the near future.